| |
|
|
|
| |
|
|
|
| |
|
||
|
|||||||||||||||||||||||||||||||||||||||
 |
 |
||||||||||||||||||||||||||||||||||||||
|
Solution
Summary
Thai
Taste enters the e-commerce revolution Thanks
to Systech Ltd., Thai Taste can offer a range of Thai food and accessories
via a sophisticated web site to a wide range of customers in the UK. Company background Thai Taste is a company that brings
you everything Thai – genuine Thai food, Thai spices and Thai design,
everything you need to live the Thai life. All Thai Taste products are
of unique Thai style and manufactured to meet the demands of the European
market. Thai food’s uniqueness is reflected in its catalogue and a sophisticated web site that can answer
customer questions and generate sales which is essential for the company’s
future. The electronic commerce solution After a successful mail order campaign, Thai Taste identified the potential of using the Internet as an alternative sales channel to expand their client base. With the use of the Internet, Thai Taste knew that they could satisfy the needs of their global clienteles and saw this as a “natural progression from our existing mail order channels”, explains their Head of Marketing. Together with an e-commerce solution, a professional website based in Gibraltar’s Finance Centre assisted Thai Taste venture into the Internet market. The
company had a clear vision with the type of website they wanted to build.
Thai Taste wanted a site that was no different to their successful mail
order brochure and built on a platform that would allow flexibility
and scalability. But
for all the complexity of the technology and the business goals, the
site still had to be simple to use for the customer. This is precisely
what Systech Ltd had to offer. Business benefits Given
all these demands, the correct selection of technology was essential.
Systech developed its own e-commerce solution - EcomPlus. David
Hutchings explains: “Given Systech’s commitment to internet technology
and the development tools we’ve developed, we found that we could leverage
core web-application technologies with full online payment support and
many other features.” The
urgent deadlines facing the project were also a deciding factor. “Systech’s
development tools made it more cost-effective to develop this application
in the time that we had. Additionally the pre-built components of the
EcomPlus solution allowed us to minimise bespoke development,
reducing costs and time to market.” Systech
built the solution based on Windows 2000 Advanced Server, Microsoft
SQL Server and their EcomPlus software. This technology underpinned
the bespoke software, which was used to present an online catalogue
of Thai Taste’s existing products, process data entered by customers
and then handle the orders and communicate with the fulfilment centre.
Roll
out of the site was staged and the site finally went live at the beginning
of October. By the end of the first three weeks of trading the site
had handled many orders, with payments handled by WorldPay. As WorldPay
is not the only option as a Payment Gateway, EcomPlus is designed
to handle various direct and indirect methods. Thai
Taste is optimistic that business will continue to grow. Gibraltar’s
Finance Centre is very strong and friendly towards e-commerce. This
makes it a highly efficient way of targeting potentially millions of
customers, without the overheads of other sales channels or setting
up in other countries. Links This
case study is for informational purposes only. SYSTECH MAKES NO WARRANTIES,
EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft and Windows 2000 are registered
trademarks of Microsoft Corporation. Other product and company names mentioned herein may be
|
|||||||||||||||||||||||||||||||||||||||
 |
© Copyight 2001 Systech Limited |  |
|||||||||||||||||||||||||||||||||||||